New Year, New Opportunities

Happy New Year! Each year I try to identify a single word that is my focus for the year. Last year was “Finish,” this year is “Risk.” I’m generally a risk averse person, even though many of my friends would not say that about me. For me, taking risks means that I have to face […]

33 Ways to Get More Referrals

Almost every private practice needs to have a consistent strategy for generating more leads and referrals. Here are 33 ideas to help get you started: 1. Develop a new specialty 2. Become an adjunct profession at your local college or university 3. Host a peer consultation group 4. Start a writing workshop for aspiring authors 5. […]

Private Practice Resources

When we launched A SMART PRACTICE earlier this year, our goal was simple: To provide engaging content to help practicians build their practices. We are six months in and have published over 50 articles by almost a dozen contributors and engaged our readers with bi-monthly newsletters. This week we launched a new feature of our site: Private […]

Guest Post: How I Built a Practice – Tressa Gibbs

Editors note: This is a guest post from Tressa Gibbs. We occasionally have other practitioners share their story and experience of building a private practice. Tressa shares some insights she gained from building her private practice in Nashville. We’d love to hear your story. If you have ideas you’d like to share with our readers, click here to contact us for […]

8 Ideas to Generate More Referrals

– Guest-post on other blogs – Offer a support group for the parents of kids with crisis pregnancies. – Start a “new-professionals” group for goal setting, idea sharing, and accountability. – Host a workshop on secondary trauma for Police, 911, and emergency dispatchers. – Connect with other professionals on LinkedIn. Setup times to meet for […]

Tech Tuesday: Building Your Website

I have lots of professionals that ask me for recommendations about getting a website setup and running. If you’re not all that familiar with design, web design, or technology, getting this done can be really overwhelming. A website is the main place people will go to learn more about you and your services, which is why it needs […]

Guest Post: Managing Expectations – Laura Anderson

Editors note: This is a guest post from Laura Anderson. We occasionally have other practitioners share their story of building a private practice. Laura offers some excellent insights about starting a practice. If you have ideas you’d like to share with our readers, click here to contact us for more information. March marked the three year anniversary of […]

Try Failing

Like most new therapists, when I was beginning my practice I had no idea where my referrals would come from. Over the next several years, I developed some good referral sources but it wasn’t until around year 4 that I felt firmly established in my community. To get there I did a lot of experiments. […]

Guest Post: Becoming a Collaborative Divorce Coach – Gary Watson

  Editors note: This is a guest post from Gary Watson. We occasionally have other practitioners share their story of building a private practice. Gary offers a unique idea and opportunity into diversifying a practice. If you have ideas you’d like to share with our readers, click here to contact us for more information. I’ve been exploring the possibility of becoming […]

Tech Tuesday: Writing Your Online Profile

There are a ton of online resources to help market your practice. Besides social sites, there are a lot of directories (like Psychology Today, Good Therapy, and Therapy Tribe). To varying degrees, these sites will ask you to write a profile about yourself. Questions like: “Describe your ideal client,” and “What makes you unique,” are […]

Guest Post: How I Built my Practice – Luke Brasel

Editors note. This is a guest post from Luke Brasel. We occasionally have other practitioners share their story of building a private practice. Luke offers some great insights into this process. if you have ideas you’d like to share with our readers, click here to contact us for more information. When Samuel asked me to share […]

Thursday Tidbit: Quality of Marketing Materials

In building a practice, the quality of your work will be your best marketing tool. But, we suggest matching the quality of your work with the quality of your public marketing materials. Business cards, website, blog, and social media profiles all work together to tell the story of what kind of business you are running. […]

Book Review: The War of Art

I think everyone would agree the practice of counseling is an art, not a science. To take that one step further, the practice of building a private counseling practice is also an art (which is one of the reasons we created this website, to help you create your art). This book review is about Steven […]

Thursday Tidbit: Website Design Help

Everyone needs an online presence, that’s just a fact of business in the 21st century. But you don’t really know much about the web and design, so trying to do one yourself isn’t really an option. There are literally tens of thousands of options out there from fully customized to cookie-cutter styles. There is no […]

Photo Courtesy of Jerry Nihen via Flickr

Measuring Success & Goals: Tracking Client Load

It’s a difficult balance to strike between running a profitable business yet not becoming overly obsessed with the financial health of your practice. Profit is not a four letter word, yet it’s easy to assume that because we deal with the complexities of others’ lives, we don’t need to profit from them. And to a large extent, I agree: […]