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What is Your Mission?

Your practice needs a mission. “I want to help people” is not a good reason to be in business. One could argue that every single business has that same goal in mind of helping people. The businesses that thrive are the ones that can articulate their mission and the uniqueness of how their product or […]

33 Ways to Get More Referrals

Almost every private practice needs to have a consistent strategy for generating more leads and referrals. Here are 33 ideas to help get you started: 1. Develop a new specialty 2. Become an adjunct profession at your local college or university 3. Host a peer consultation group 4. Start a writing workshop for aspiring authors 5. […]

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6 Observations About LinkedIn

View this post on Instagram The Original Social Media Explained with Donuts by Doug Ray / Three Ships Media. #socialmediaexplained #socialdonut #facebook #pinterest #linkedin #youtube #foursquare #twitter #instagram #socialmedia #googleplus #lastfm #memes #funnypics A post shared by Doug Ray (@douglaswray) on Feb 3, 2012 at 2:21pm PST I’ve been experimenting with a few new ideas […]

Thursday Tidbit: Beauty Schools

Admit it. You’ve always wanted to be a beautician, right? It’s ok, I didn’t answer ‘yes’ either. Regardless how you answered, the reality is that the role of a therapist and a beautician are very similar. I actually think beauticians have more access and trust with their clients than we do as therapists with our […]

8 Ideas to Generate More Referrals

– Guest-post on other blogs – Offer a support group for the parents of kids with crisis pregnancies. – Start a “new-professionals” group for goal setting, idea sharing, and accountability. – Host a workshop on secondary trauma for Police, 911, and emergency dispatchers. – Connect with other professionals on LinkedIn. Setup times to meet for […]

Tech Tuesday: Building Your Website

I have lots of professionals that ask me for recommendations about getting a website setup and running. If you’re not all that familiar with design, web design, or technology, getting this done can be really overwhelming. A website is the main place people will go to learn more about you and your services, which is why it needs […]

Guest Post: How I Built my Practice – Luke Brasel

Editors note. This is a guest post from Luke Brasel. We occasionally have other practitioners share their story of building a private practice. Luke offers some great insights into this process. if you have ideas you’d like to share with our readers, click here to contact us for more information. When Samuel asked me to share […]

Thursday Tidbit: Quality of Marketing Materials

In building a practice, the quality of your work will be your best marketing tool. But, we suggest matching the quality of your work with the quality of your public marketing materials. Business cards, website, blog, and social media profiles all work together to tell the story of what kind of business you are running. […]

Marketing for the Long Haul

I’d furnished my office, printed my business cards, and met with several potential referral sources. It was my first full week in private practice, and I had no idea when my first client would call and set an appointment. In those first few weeks and months, I spent a lot of time making sure all my marketing […]

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Thursday Tidbit: Some Ideas on Speaking

In the last Tidbit I suggested that you get out and speak as a way to build your practice. I wanted to follow up on that with a few suggestions for where you can find speaking gigs. The reality is you will have to create these opportunities: – Call a beauty salon, offer to come train […]

Why I Use Social Media

Last week Caleb shared some compelling reasons why he does not use social media. He makes some very good points that are worth your time to read and consider. I’m on the other side of the fence on this issue and want to share a few reasons for why I think it’s good idea to integrate this […]

Asking the Right Questions in Marketing

As therapists, we work to listen and ask good questions. Becoming an effective marketer is also about asking good questions, but instead of asking them of our clients, we have to ask ourselves good questions. While not exhaustive, these 3 simple questions can help guide your marketing decisions: 1. Who am I and what is my […]