The Need for Productivity: The New Disorder

I have begun to notice this trend with my clients, and not just with a couple of them, but with almost all of them. At some point they say things like, “I feel like I am not doing enough.” “I should be doing more.” “I’m not as far in my career as I should be.” […]

Thursday Tidbit: Quality of Marketing Materials

In building a practice, the quality of your work will be your best marketing tool. But, we suggest matching the quality of your work with the quality of your public marketing materials. Business cards, website, blog, and social media profiles all work together to tell the story of what kind of business you are running. […]

Marketing for the Long Haul

I’d furnished my office, printed my business cards, and met with several potential referral sources. It was my first full week in private practice, and I had no idea when my first client would call and set an appointment. In those first few weeks and months, I spent a lot of time making sure all my marketing […]

Thursday Tidbit: Website Design Help

Everyone needs an online presence, that’s just a fact of business in the 21st century. But you don’t really know much about the web and design, so trying to do one yourself isn’t really an option. There are literally tens of thousands of options out there from fully customized to cookie-cutter styles. There is no […]

Your Practice Needs an Emergency Fund

I’m sure you’ve heard the saying, “if something can go wrong, it will.” It’s a hard mantra to live by because it requires that we live with both our present and future needs in mind. This is a topic we often address with our clients, but can so easily forget to practice them in our […]