Some Thoughts on Brand Building

Creating a brand is one of the best ways to generate referrals for your practice. A brand is a story, a set of unique values and ideals. A private practice without a brand is like a person without a personality: They just aren’t very attractive. Creating a brand is an involved process that can be overwhelming. But […]

Thursday Tidbit: Building Your Brand

Building your brand is one of the quickest ways to generating referrals for your practice. A brand is created by setting expectations, and then delivering a product that measures up to those set expectations. As a private practician, you and your message are your brand. The specifics of how you build your brand are up to […]