Private Practice Resources

When we launched A SMART PRACTICE earlier this year, our goal was simple: To provide engaging content to help practicians build their practices. We are six months in and have published over 50 articles by almost a dozen contributors and engaged our readers with bi-monthly newsletters. This week we launched a new feature of our site: Private […]

Seasons of Practice

Over the past 10 plus years, I’ve seen plenty of ups and downs in my client load. When the schedule is full, I tend to feel very confident and can find myself approaching my clients differently than when my schedule isn’t as full. Part of this is that I have some belief that I am the […]

Guest Post: How I Built my Practice – Luke Brasel

Editors note. This is a guest post from Luke Brasel. We occasionally have other practitioners share their story of building a private practice. Luke offers some great insights into this process. if you have ideas you’d like to share with our readers, click here to contact us for more information. When Samuel asked me to share […]

The Need for Productivity: The New Disorder

I have begun to notice this trend with my clients, and not just with a couple of them, but with almost all of them. At some point they say things like, “I feel like I am not doing enough.” “I should be doing more.” “I’m not as far in my career as I should be.” […]

Guest Post: How I Built a Practice – Tressa Gibbs

Editors note: This is a guest post from Tressa Gibbs. We occasionally have other practitioners share their story and experience of building a private practice. Tressa shares some insights she gained from building her private practice in Nashville. We’d love to hear your story. If you have ideas you’d like to share with our readers, click here to contact us for […]

Autobiography in 5 Short Chapters

Everyone has been there before: Down in the pits, wondering why the same thing keeps happening. In Private Practice, this might mean that you’re starting another week without any new clients, or struggling to pay the bills for yet another month. Something I share with my clients is the “Autobiography in 5 Short Chapters.” I’ve […]

Guest Post: Managing Expectations – Laura Anderson

Editors note: This is a guest post from Laura Anderson. We occasionally have other practitioners share their story of building a private practice. Laura offers some excellent insights about starting a practice. If you have ideas you’d like to share with our readers, click here to contact us for more information. March marked the three year anniversary of […]

Try Failing

Like most new therapists, when I was beginning my practice I had no idea where my referrals would come from. Over the next several years, I developed some good referral sources but it wasn’t until around year 4 that I felt firmly established in my community. To get there I did a lot of experiments. […]

Tech Tuesday: Using a Facebook Page

With over 1.39 Billion active users, the Facebook population (if it were a country) would be the largest country on Earth. It’s astounding how integrated most of us are with Facebook. With that said, I think Facebook is an excellent way to get a starter website up for your practice. You need to have a Facebook […]

Photo courtesy of Billy Brown via Flickr

Thursday Tidbit: Answer the Phone!

We therapists are notorious for not being able (or perhaps we’re not willing?) to answer the phone. Often this is because of how our schedules work. I have traded voicemails with potential clients for many days due to not being able to connect at the right time. There are times at the end of a […]

Thursday Tidbit: Quality of Marketing Materials

In building a practice, the quality of your work will be your best marketing tool. But, we suggest matching the quality of your work with the quality of your public marketing materials. Business cards, website, blog, and social media profiles all work together to tell the story of what kind of business you are running. […]

photo courtesy of Ian Sane via Flickr

Thursday Tidbit: Some Ideas on Speaking

In the last Tidbit I suggested that you get out and speak as a way to build your practice. I wanted to follow up on that with a few suggestions for where you can find speaking gigs. The reality is you will have to create these opportunities: – Call a beauty salon, offer to come train […]

Why I Use Social Media

Last week Caleb shared some compelling reasons why he does not use social media. He makes some very good points that are worth your time to read and consider. I’m on the other side of the fence on this issue and want to share a few reasons for why I think it’s good idea to integrate this […]

Asking the Right Questions in Marketing

As therapists, we work to listen and ask good questions. Becoming an effective marketer is also about asking good questions, but instead of asking them of our clients, we have to ask ourselves good questions. While not exhaustive, these 3 simple questions can help guide your marketing decisions: 1. Who am I and what is my […]