Private Practice Resources

When we launched A SMART PRACTICE earlier this year, our goal was simple: To provide engaging content to help practicians build their practices. We are six months in and have published over 50 articles by almost a dozen contributors and engaged our readers with bi-monthly newsletters. This week we launched a new feature of our site: Private […]

Want a Thriving Practice? Do Good Work

You can make the most amazing website, hire the best designer, and decorate your office to the nines, but if you do not do good work with people your business will not last very long. You might be asking, “How does one go about doing good work?” There are a number a different factors that […]

33 Ways to Get More Referrals

Almost every private practice needs to have a consistent strategy for generating more leads and referrals. Here are 33 ideas to help get you started: 1. Develop a new specialty 2. Become an adjunct profession at your local college or university 3. Host a peer consultation group 4. Start a writing workshop for aspiring authors 5. […]

Guest Post: How I Built my Practice – Luke Brasel

Editors note. This is a guest post from Luke Brasel. We occasionally have other practitioners share their story of building a private practice. Luke offers some great insights into this process. if you have ideas you’d like to share with our readers, click here to contact us for more information. When Samuel asked me to share […]

courtesy of Davide Restivo via Flickr

Hitting 60

Today marks the 60th published article here at A SMART PRACTICE. When we launched in January of this year, we weren’t exactly sure how everything was going to shake out. Looking back over the past 6 months, and 60 articles, there’s been a lot of great content, resources, and community development here. Our goal here is to […]

Guest Post: How I Built a Practice – Tressa Gibbs

Editors note: This is a guest post from Tressa Gibbs. We occasionally have other practitioners share their story and experience of building a private practice. Tressa shares some insights she gained from building her private practice in Nashville. We’d love to hear your story. If you have ideas you’d like to share with our readers, click here to contact us for […]

Thursday Tidbit: Beauty Schools

Admit it. You’ve always wanted to be a beautician, right? It’s ok, I didn’t answer ‘yes’ either. Regardless how you answered, the reality is that the role of a therapist and a beautician are very similar. I actually think beauticians have more access and trust with their clients than we do as therapists with our […]

Guest Post: Managing Expectations – Laura Anderson

Editors note: This is a guest post from Laura Anderson. We occasionally have other practitioners share their story of building a private practice. Laura offers some excellent insights about starting a practice. If you have ideas you’d like to share with our readers, click here to contact us for more information. March marked the three year anniversary of […]

Tech Tuesday: Using a Facebook Page

With over 1.39 Billion active users, the Facebook population (if it were a country) would be the largest country on Earth. It’s astounding how integrated most of us are with Facebook. With that said, I think Facebook is an excellent way to get a starter website up for your practice. You need to have a Facebook […]

Tech Tuesday: 5 Tips for Using Twitter

You’ve read our point/counterpoint on the reasons of why and why not to use social media, and now you’re ready to start using twitter. Here are 5 tips for using twitter as a private practician. 1. Identify your voice. As counselors we need to consider the ethical issues at hand in how and what we […]

Tech Tuesday: Writing Your Online Profile

There are a ton of online resources to help market your practice. Besides social sites, there are a lot of directories (like Psychology Today, Good Therapy, and Therapy Tribe). To varying degrees, these sites will ask you to write a profile about yourself. Questions like: “Describe your ideal client,” and “What makes you unique,” are […]

Marketing for the Long Haul

I’d furnished my office, printed my business cards, and met with several potential referral sources. It was my first full week in private practice, and I had no idea when my first client would call and set an appointment. In those first few weeks and months, I spent a lot of time making sure all my marketing […]

Thursday Tidbit: Website Design Help

Everyone needs an online presence, that’s just a fact of business in the 21st century. But you don’t really know much about the web and design, so trying to do one yourself isn’t really an option. There are literally tens of thousands of options out there from fully customized to cookie-cutter styles. There is no […]

Why I Use Social Media

Last week Caleb shared some compelling reasons why he does not use social media. He makes some very good points that are worth your time to read and consider. I’m on the other side of the fence on this issue and want to share a few reasons for why I think it’s good idea to integrate this […]

Why I don’t use Social Media

There are plenty of reasons that a small business/private practice can benefit from social media. I am not sure I know what they all are. I assume that they have something to do with getting your brand recognized and known. But, what I do know is that social media is not part of my marketing […]

Asking the Right Questions in Marketing

As therapists, we work to listen and ask good questions. Becoming an effective marketer is also about asking good questions, but instead of asking them of our clients, we have to ask ourselves good questions. While not exhaustive, these 3 simple questions can help guide your marketing decisions: 1. Who am I and what is my […]