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What is Your Mission?

Your practice needs a mission. “I want to help people” is not a good reason to be in business. One could argue that every single business has that same goal in mind of helping people. The businesses that thrive are the ones that can articulate their mission and the uniqueness of how their product or […]

Want a Thriving Practice? Do Good Work

You can make the most amazing website, hire the best designer, and decorate your office to the nines, but if you do not do good work with people your business will not last very long. You might be asking, “How does one go about doing good work?” There are a number a different factors that […]

8 Ideas to Generate More Referrals

– Guest-post on other blogs – Offer a support group for the parents of kids with crisis pregnancies. – Start a “new-professionals” group for goal setting, idea sharing, and accountability. – Host a workshop on secondary trauma for Police, 911, and emergency dispatchers. – Connect with other professionals on LinkedIn. Setup times to meet for […]

Seasons of Practice

Over the past 10 plus years, I’ve seen plenty of ups and downs in my client load. When the schedule is full, I tend to feel very confident and can find myself approaching my clients differently than when my schedule isn’t as full. Part of this is that I have some belief that I am the […]

Guest Post: How I Built my Practice – Luke Brasel

Editors note. This is a guest post from Luke Brasel. We occasionally have other practitioners share their story of building a private practice. Luke offers some great insights into this process. if you have ideas you’d like to share with our readers, click here to contact us for more information. When Samuel asked me to share […]

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6 Observations About LinkedIn

View this post on Instagram A post shared by Doug Ray (@douglaswray) I’ve been experimenting with a few new ideas on LinkedIn lately. Of all the social media outlets, I spend the least amount of time on LinkedIN. I think that needs to change for me, and for you. Here are a 3 observations I’ve […]

Counseling 13th Most Stressful Job

I recently ran across this article in Business Insider that detailed the 14 most stressful jobs in America. I don’t think many of the jobs listed would be all that surprising: Air Traffic Controllers, Supervisors in the Police force, Doctors, and police/fire/911 Dispatchers. What was surprising was that Mental Health Counseling was included in this […]

Thursday Tidbit: Beauty Schools

Admit it. You’ve always wanted to be a beautician, right? It’s ok, I didn’t answer ‘yes’ either. Regardless how you answered, the reality is that the role of a therapist and a beautician are very similar. I actually think beauticians have more access and trust with their clients than we do as therapists with our […]

Tech Tuesday: 5 Tips for Using Twitter

You’ve read our point/counterpoint on the reasons of why and why not to use social media, and now you’re ready to start using twitter. Here are 5 tips for using twitter as a private practician. 1. Identify your voice. As counselors we need to consider the ethical issues at hand in how and what we […]

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Tech Tuesday: Technology Limits

This might seem antithetical to the category of “Tech Tuesday,” but I think all good strategies have to include limits for how you’re going to implement them. The same is true for our personal lives as it is for business: Getting sidetracked with technology is an easy trap. We can spend too much time in virtual […]

Book Review: The War of Art

I think everyone would agree the practice of counseling is an art, not a science. To take that one step further, the practice of building a private counseling practice is also an art (which is one of the reasons we created this website, to help you create your art). This book review is about Steven […]

Marketing for the Long Haul

I’d furnished my office, printed my business cards, and met with several potential referral sources. It was my first full week in private practice, and I had no idea when my first client would call and set an appointment. In those first few weeks and months, I spent a lot of time making sure all my marketing […]

Why I Use Social Media

Last week Caleb shared some compelling reasons why he does not use social media. He makes some very good points that are worth your time to read and consider. I’m on the other side of the fence on this issue and want to share a few reasons for why I think it’s good idea to integrate this […]