Private Practice Resources

When we launched A SMART PRACTICE earlier this year, our goal was simple: To provide engaging content to help practicians build their practices. We are six months in and have published over 50 articles by almost a dozen contributors and engaged our readers with bi-monthly newsletters. This week we launched a new feature of our site: Private […]

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What is Your Mission?

Your practice needs a mission. “I want to help people” is not a good reason to be in business. One could argue that every single business has that same goal in mind of helping people. The businesses that thrive are the ones that can articulate their mission and the uniqueness of how their product or […]

New Year, New Opportunities

Happy New Year! Each year I try to identify a single word that is my focus for the year. Last year was “Finish,” this year is “Risk.” I’m generally a risk averse person, even though many of my friends would not say that about me. For me, taking risks means that I have to face […]

Guest Post: How I Built a Practice – Tressa Gibbs

Editors note: This is a guest post from Tressa Gibbs. We occasionally have other practitioners share their story and experience of building a private practice. Tressa shares some insights she gained from building her private practice in Nashville. We’d love to hear your story. If you have ideas you’d like to share with our readers, click here to contact us for […]

Thursday Tidbit: Beauty Schools

Admit it. You’ve always wanted to be a beautician, right? It’s ok, I didn’t answer ‘yes’ either. Regardless how you answered, the reality is that the role of a therapist and a beautician are very similar. I actually think beauticians have more access and trust with their clients than we do as therapists with our […]

Tech Tuesday App Review: Evernote

If you’ve read much of what I’ve written here, you’ll know that I’m a big fan of blogging. Moreover, I’m a big fan of writing. I think writing is a lost art, and with that loss we miss out on a ton of therapeutic value in writing. From word processors to the old fashioned pen-and-paper […]

photo courtesy of Ian Sane via Flickr

Thursday Tidbit: Some Ideas on Speaking

In the last Tidbit I suggested that you get out and speak as a way to build your practice. I wanted to follow up on that with a few suggestions for where you can find speaking gigs. The reality is you will have to create these opportunities: – Call a beauty salon, offer to come train […]

Your Practice Needs an Emergency Fund

I’m sure you’ve heard the saying, “if something can go wrong, it will.” It’s a hard mantra to live by because it requires that we live with both our present and future needs in mind. This is a topic we often address with our clients, but can so easily forget to practice them in our […]

Photo Courtesy of Jerry Nihen via Flickr

Measuring Success & Goals: Tracking Client Load

It’s a difficult balance to strike between running a profitable business yet not becoming overly obsessed with the financial health of your practice. Profit is not a four letter word, yet it’s easy to assume that because we deal with the complexities of others’ lives, we don’t need to profit from them. And to a large extent, I agree: […]

The Ups and Downs

I’ve been in private practice for over 6 years, and there have been some very lean months. What I’ve noticed about myself is that I will work all kinds of crazy hours when my schedule is full to try and “make up” for the slower weeks and months. It’s hard to intentionally slow down and […]