Some Thoughts on Brand Building

Creating a brand is one of the best ways to generate referrals for your practice. A brand is a story, a set of unique values and ideals. A private practice without a brand is like a person without a personality: They just aren’t very attractive. Creating a brand is an involved process that can be overwhelming. But […]

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What is Your Mission?

Your practice needs a mission. “I want to help people” is not a good reason to be in business. One could argue that every single business has that same goal in mind of helping people. The businesses that thrive are the ones that can articulate their mission and the uniqueness of how their product or […]

Want a Thriving Practice? Do Good Work

You can make the most amazing website, hire the best designer, and decorate your office to the nines, but if you do not do good work with people your business will not last very long. You might be asking, “How does one go about doing good work?” There are a number a different factors that […]

courtesy of Bart Everson via Flickr

Private Practice SWOT

I recently wrote about the need to plan tasks needing to be done in your business. I approach these tasks on a weekly/monthly/quarterly/yearly timetable. Doing this gives me bite-sized portions of tasks that keep me ahead of the business curve. One of the tasks I advocate for private practicians to engage in is a personal/professional […]

Seasons of Practice

Over the past 10 plus years, I’ve seen plenty of ups and downs in my client load. When the schedule is full, I tend to feel very confident and can find myself approaching my clients differently than when my schedule isn’t as full. Part of this is that I have some belief that I am the […]

New Year, New Opportunities

Happy New Year! Each year I try to identify a single word that is my focus for the year. Last year was “Finish,” this year is “Risk.” I’m generally a risk averse person, even though many of my friends would not say that about me. For me, taking risks means that I have to face […]

ICD-10 Coding Coming October 1st

After multiple delays over the past few years, beginning October 1 insurance companies will require ICD-10 codes. ICD-9 codes have been in use for decades, so the tenth revision of these codes will likely be the first change the majority of practitioners will have faced. This is an important change as it will affect anyone […]

Tech Tuesday: Building Your Website

I have lots of professionals that ask me for recommendations about getting a website setup and running. If you’re not all that familiar with design, web design, or technology, getting this done can be really overwhelming. A website is the main place people will go to learn more about you and your services, which is why it needs […]

Tech Tuesday: Using a Facebook Page

With over 1.39 Billion active users, the Facebook population (if it were a country) would be the largest country on Earth. It’s astounding how integrated most of us are with Facebook. With that said, I think Facebook is an excellent way to get a starter website up for your practice. You need to have a Facebook […]

Guest Post: Becoming a Collaborative Divorce Coach – Gary Watson

  Editors note: This is a guest post from Gary Watson. We occasionally have other practitioners share their story of building a private practice. Gary offers a unique idea and opportunity into diversifying a practice. If you have ideas you’d like to share with our readers, click here to contact us for more information. I’ve been exploring the possibility of becoming […]

Tech Tuesday: 5 Tips for Using Twitter

You’ve read our point/counterpoint on the reasons of why and why not to use social media, and now you’re ready to start using twitter. Here are 5 tips for using twitter as a private practician. 1. Identify your voice. As counselors we need to consider the ethical issues at hand in how and what we […]

Tech Tuesday: Writing Your Online Profile

There are a ton of online resources to help market your practice. Besides social sites, there are a lot of directories (like Psychology Today, Good Therapy, and Therapy Tribe). To varying degrees, these sites will ask you to write a profile about yourself. Questions like: “Describe your ideal client,” and “What makes you unique,” are […]

Thursday Tidbit: Time Audit

Facebook can be a fantastic resource for community and even for marketing. Something I’ve noticed in my own usage of the site is that it’s easy to get distracted. I can intend to get on the site for business purposes, but can get sidetracked with other conversations that don’t really have anything to do with […]

Marketing for the Long Haul

I’d furnished my office, printed my business cards, and met with several potential referral sources. It was my first full week in private practice, and I had no idea when my first client would call and set an appointment. In those first few weeks and months, I spent a lot of time making sure all my marketing […]

Why I Use Social Media

Last week Caleb shared some compelling reasons why he does not use social media. He makes some very good points that are worth your time to read and consider. I’m on the other side of the fence on this issue and want to share a few reasons for why I think it’s good idea to integrate this […]